2025上海国际邮轮节开幕，“邮轮+”服务与特色活动齐上阵

Core Viewpoint - The 2025 Shanghai International Cruise Festival has officially launched, aiming to enhance high-end consumption and promote the development of the cruise economy in Shanghai, contributing to the city's status as an international consumption center [4]. Group 1: Event Overview - The festival will run from June 12 to September 30, featuring a series of cruise-themed activities that connect various aspects of commerce, tourism, and culture [1]. - The event is part of Shanghai's efforts to implement the "Special Action Plan for Boosting Consumption" [4]. Group 2: Economic Impact - In the first half of the year, the Wusongkou International Cruise Terminal received 137 cruise ships and approximately 930,000 visitors, marking an 85% and 57% increase compared to the same period in 2024, respectively [4]. - The festival aims to establish a "Cruise + Consumption City Alliance" with nine other cities to enhance economic integration along the coastal economic belt [4]. Group 3: New Offerings and Collaborations - Aida Cruises announced a summer cruise line featuring a 9-day, 8-night deep tour of Japan, including a themed event based on the classic Chinese animation "Nezha Conquers the Dragon King" [6][8]. - Aida Cruises, Eastern Airlines, and Ctrip launched a new product allowing tourists to purchase cruise and flight tickets at discounted prices [8]. Group 4: Industry Development - Shanghai is recognized as the "origin city" of China's cruise industry, evolving from a single home port to a multi-port international operation, enhancing its role in the global cruise network [9]. - Various key commercial districts in Shanghai will host cruise-themed markets, maritime culture exhibitions, and sports events, creating immersive experiences that connect cruise travel with local life [9].