穿越“价格战”迷雾，中国汽车行业的破局锚点：用户、用户、还是用户

Core Insights - The article highlights the challenges faced by the Chinese automotive industry, particularly the issue of price wars leading to declining profit margins, with an industry profit rate dropping to 3.9% despite sales exceeding 10 million units [1] - The shift in competition focus from technology to user-centric definitions is emphasized, indicating that understanding user needs is crucial for future success [1] User Safety - User safety is identified as a non-negotiable industry baseline, with companies like Volvo prioritizing safety through advanced materials and design, such as the XC90's use of 33% ultra-high-strength boron steel [2] - FAW Hongqi emphasizes its commitment to safety by developing all its products according to a five-star safety standard, with the Hongqi Tian Gong 08 successfully passing rigorous safety tests [2] User Demand - Differentiation based on user needs is crucial, with companies like Li Auto addressing range anxiety through extended-range technology, appealing to middle-class consumers [4] - GAC Trumpchi enhances service offerings to meet user demands, implementing an "aviation-grade service" standard and a comprehensive service ecosystem [4][5] - Changan Ford focuses on practical user needs by offering a five-seat version of the Explorer, catering to customers who do not require larger vehicles [5] User Co-creation - The concept of user co-creation is explored, with NIO exemplifying this through its app, which has over 12 million registered users contributing to content and product development [6] - Zeekr employs a KOC feedback mechanism to capture user emotions and needs, facilitating a direct line to product development [6] Corporate Responsibility - Changan Ford engages in community-driven initiatives, such as the "Futian Chang Action," which has involved over 65,000 participants in various ecological and social projects [7] - The article concludes that the future of the automotive industry lies in deeply understanding and meeting user needs, moving beyond price competition to establish lasting relationships with consumers [7]