Core Viewpoint - The company, Biyuan, positions itself as a leader in the herbal health tea segment by focusing on standardized product forms, quality control, and pricing strategies to meet consumer demands for health and convenience [1][9]. Group 1: Standardized Product Form - Biyuan has innovated the traditional tea bag model by introducing a dual-chamber tea bag design that eliminates metal contamination risks and uses eco-friendly materials [3]. - The company employs cold brew freeze-drying technology to quickly lock in nutrients, allowing for a convenient tea experience that aligns with modern urban lifestyles [3]. - Biyuan's product matrix combines traditional Chinese medicine with modern nutritional science, offering functional teas like Changjing Tea and Changrun Tea that cater to diverse health needs [2][3]. Group 2: Standardized Quality - Biyuan emphasizes quality as the foundation of its business, implementing a standardized quality management system throughout its supply chain [4]. - The company conducts thorough supplier assessments and maintains direct relationships with tea farmers in premium tea-producing regions to ensure raw material purity [4]. - Biyuan has invested significantly in a central testing laboratory to ensure that all raw materials meet strict quality standards, achieving a 100% product pass rate [4]. Group 3: Standardized Pricing - Biyuan adopts a standardized pricing strategy to make high-quality health teas accessible to a broader consumer base, with core products priced in the tens of yuan range [7]. - The company utilizes a multi-channel sales approach, including traditional retail, e-commerce, and new retail platforms, to maintain consistent pricing and enhance market penetration [8]. - Biyuan's commitment to affordable health options aligns with the growing demand for value among younger consumers, contributing to increased market share in this demographic [8]. Conclusion - Biyuan's three-pronged standardized approach—product innovation, quality assurance, and pricing strategy—establishes its competitive edge in the herbal tea market, promoting a shift towards a more regulated and health-conscious industry [9].
袋泡茶细分领域领军品牌碧生源 守住一口道地中药复方保健茶