Group 1 - Consumers are overwhelmed by numerous promotional strategies during major sales events, requiring more decision-making effort to find the best deals [1] - The shift in consumer behavior shows that users are increasingly using natural language queries instead of keyword searches, indicating a change in decision-making logic [2] - AI Agents are emerging as a solution to assist consumers by providing quick, tailored shopping recommendations based on real-time data [4] Group 2 - The implementation of AI in consumer search faces challenges due to the need for real-time data processing and accurate product information [5][6] - New hardware developments, such as smart glasses and in-car shopping assistants, are transforming the way consumers interact with shopping platforms [7] - The commercial ecosystem is evolving as AI Agents become new entry points for consumer engagement, prompting e-commerce platforms to explore collaborative models [8]
面对多样优惠策略,AI Agent能缓解618的决策焦虑吗?