新消费爆点不断！这只大牛股年内暴涨203%，股价创历史新高

Core Viewpoint - The company Ruoyuchen has experienced a significant stock price increase, with a recent surge leading to a market capitalization of 13.51 billion yuan, reflecting a 477% rise over the past eight months and a 203% increase year-to-date [1][2]. Business Overview - Ruoyuchen is a leading digital brand management company in China, focusing on brand management, agency operations, and proprietary brands [4]. - The company is shifting its strategic focus towards proprietary brands, having been initially recognized as the first agency operation company listed on the Shenzhen Growth Enterprise Market in 2020 [5]. Proprietary Brand Development - Ruoyuchen is concentrating on the health and home cleaning sectors, successfully launching two proprietary brands: Zhanjia and Feicui [6]. - The Zhanjia brand, which entered the market at the end of 2020, offers popular products such as laundry liquid, laundry pods, and floor cleaners [6]. - The Feicui brand is set to launch in September 2024, featuring six core products targeting various health benefits [7]. - The company has plans to introduce exclusive products related to ruby oil under the Feicui brand soon [8]. Financial Performance - Ruoyuchen's revenue for 2024 reached 1.766 billion yuan, marking a year-on-year growth of 29.26%, with a net profit of 106 million yuan, up 94.58% [10]. - The brand management segment generated 501 million yuan in revenue, a 212.24% increase, accounting for 28.38% of total revenue [12]. - The proprietary brand segment also showed strong performance with 501 million yuan in revenue, reflecting a 90.28% growth and a revenue share of 28.37% [13]. - Conversely, the agency operation segment saw a decline, with revenues of 764 million yuan, down 18.95% [14]. Quarterly Performance - In the first quarter of the year, Ruoyuchen's net profit doubled, achieving a revenue of 574 million yuan, a 54.16% increase, and a net profit of 27.42 million yuan, up 113.88% [15]. Future Outlook - Analysts from Guotai Junan have raised profit forecasts for Ruoyuchen, anticipating strong growth from the Zhanjia brand and health products, with projected EPS of 1.02, 1.42, and 1.92 yuan for 2025-2027 [16]. - The company is assigned a target price of 61.2 yuan for 2025, reflecting a PE ratio of 60x, maintaining a "buy" rating [17].