Xin Lang Ke Ji·2025-06-12 11:03Core Insights - The 2025 Apple Design Awards recognized 12 developer teams globally, highlighting the achievements of Chinese developers, particularly Taobao, which won the "Outstanding Interaction" award for its application on the Apple Vision Pro platform [2][3][9] - Taobao's success marks a significant milestone as it is the first Chinese internet platform to win this award, showcasing the rise of Chinese applications on the global tech stage [3][9] Taobao Vision's Innovation - Taobao Vision leverages Apple Vision Pro's spatial computing to transform the e-commerce experience, moving from 2D to 3D interactions, thus enhancing user engagement and decision-making accuracy [4][14] - The application features over one million 3D product models across key categories, collaborating with major brands like DJI and Xiaomi, and has undergone significant updates since its launch in April 2024 [8][11] User Experience Enhancements - Users can interact with products in a more immersive way, such as viewing detailed ingredient breakdowns for beauty products or experiencing virtual test drives of cars, which enhances the shopping experience beyond traditional methods [6][12] - The application integrates advanced technologies like eye-tracking, gesture control, and voice search, creating a seamless "what you see is what you get" shopping experience [14] Future Developments - Taobao aims to further innovate by developing 3D AI digital avatars for real-time interaction with consumers, enhancing the virtual shopping experience [16] - The cancellation of a separate award category for spatial computing applications in the 2025 ADA signifies the growing importance of this technology in the e-commerce landscape, making Taobao Vision's recognition even more significant [18]