专访丨Rokid副总裁王俊杰：AI眼镜仍处于发展早期 轻量化是长期趋势

Core Viewpoint - The rapid increase in pre-orders for Rokid Glasses highlights the growing interest and potential in the AI glasses market, driven by advancements in AI and AR technologies [1][2][3]. Company Overview - Rokid has received over 250,000 pre-orders for its AI glasses, which are set to launch at the end of June [1]. - The company is focused on refining its products and enhancing capabilities in response to high consumer expectations following its recent popularity [3][4]. Product Features - Rokid Glasses integrate AR display, camera, microphone, and speaker functionalities, distinguishing them from other market offerings that may lack comprehensive features [3][4]. - The glasses include advanced features such as AI-driven smart prompting and automatic page turning, enhancing user experience [6]. Technology Development - Rokid emphasizes self-research and development in key areas such as operating systems, voice interaction, and optical design, while collaborating with partners for supply chain aspects [7]. - The company has established AI and AR labs to focus on the development of these technologies, with a belief in the significant potential of AR glasses [9]. Market Dynamics - The AI glasses industry is experiencing a surge in competition, referred to as the "hundred glasses war," with many new players entering the market due to the maturity of generative AI models [10][11]. - The market is still in its early growth phase, with consumer demand for better products and experiences driving competition [12]. Global Expansion - Rokid is expanding its presence in over 80 countries, including key markets like Germany, the UK, the US, South Korea, and Japan, while preparing for localization and compliance in these regions [13]. - The company plans to open its capabilities to developers, fostering an ecosystem for creating scene-specific applications [14]. Future Trends - The trend towards lightweight AI glasses is expected to continue, with Rokid aiming to produce glasses weighing less than 50 grams, catering to a broader audience and enhancing daily usability [14][15].