TransUnion Analysis Reveals Massive Performance Gap Between Best and Worst Audience Targeting Decisions

As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worseCHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (NYSE: TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting decisions can have a compounding effect on return on ad spend (ROAS}—an upside of up to 9x. The analysis, based on real-world campaigns from 25 TransUnion measurement clients across five verticals, ...