Marriott International Introduces MARRIOTT MEDIA, a New Media Network Shaped for the Traveler

Core Insights - Marriott International has launched MARRIOTT MEDIA, a new media network aimed at enhancing brand engagement with travelers throughout their journey [1][2] - The network focuses on personalization and curated brand integration, utilizing first-party data to connect relevant brands with customers at optimal times [2][3] Company Overview - MARRIOTT MEDIA is designed to center around the customer experience, integrating digital and physical touchpoints to deliver contextually relevant messages [2][5] - The platform leverages data from the Marriott Bonvoy program, which has nearly 237 million members, and Marriott's portfolio of approximately 9,500 properties worldwide [3][10] Marketing Strategy - The initiative aims to create deeper engagement between select brand partners and customers, utilizing sophisticated measurement techniques to assess campaign performance [4][5] - Initial partnerships for MARRIOTT MEDIA include brands such as PepsiCo, Visa, United Airlines, and Starbucks, among others [4][6] Unique Selling Proposition - MARRIOTT MEDIA differentiates itself by bridging advertiser content with native Marriott content, allowing for engagement in high-trust environments [5][6] - The network emphasizes storytelling through placements like Marriott Bonvoy TV, providing brands with opportunities to connect with travelers through engaging narratives [6][7] Future Plans - Marriott plans to scale MARRIOTT MEDIA into global markets while maintaining a focus on authenticity and cultural context in brand experiences [7]