Ituran Announces Strategic Partnership with BMW Motorrad in Brazil

Core Insights - Ituran Location and Control Ltd. has partnered with BMW Motorrad Brasil to enhance telematics services for motorcycle riders in Brazil, significantly expanding Ituran's total addressable market [1][4] - The partnership aims to provide advanced safety and connectivity features for BMW Motorrad customers, including real-time location tracking and vehicle recovery services [2][3] Company Overview - Ituran is a leader in mobility technology, offering location-based services and is the largest OEM telematics provider in Latin America, with over 2.5 million subscribers [7][8] - BMW Group is a leading premium manufacturer of automobiles and motorcycles, with a global sales network in over 140 countries and a workforce of 159,104 employees as of December 31, 2024 [5][6] Partnership Details - The collaboration will provide BMW Motorrad customers with 24 months of free access to Ituran's services for new motorcycles, while existing customers will have special conditions to access the same features [3] - The initiative is expected to strengthen Ituran's innovation leadership in Brazil, a key market for its global growth [4]