Waymo's Pricey Rides Are Still Stealing Uber, Lyft Customers

Core Insights - Waymo's robotaxi rides are more expensive than those from Uber and Lyft, yet demand remains high despite the higher prices [1][4] Pricing Comparison - In San Francisco, the average fare for rides is as follows: Lyft at $14.44, Uber at $15.58, and Waymo at $20.43 over a month-long period [2] - Waymo's rides are approximately $11 more expensive than Lyft and nearly $9.50 more than Uber during peak times [3] - For short trips under 1.4 km, Waymo's fares are 41% higher than Uber's and 31% higher than Lyft's [3] Consumer Preferences - Surveys indicate that 70% of users who have tried Waymo prefer it over traditional rideshares or taxis [4] - About 16% of riders are willing to pay up to $10 more per ride for the Waymo experience, highlighting the appeal of novelty, comfort, and the experience of riding alone [4]