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Tech Giants Partner With Retailers As Smart Glasses Battle Heats Up
WRBYWarby Parker(WRBY) Forbes·2025-06-12 17:35

Google is hoping that the path to the future is through Warby Parker stores. (Photo by Michael M. ... More Santiago/Getty Images)Getty Images In the race to finally convince consumers of the benefits of AR and AI powered smart glasses, the global tech giants are heading back to the future – with stores.As Google, Apple, Meta and Snap go head to head for what they believe will be a lucrative growth market, three of the four have established store networks to introduce their products to a new generation of co ...