品牌+服务 流量变“留量”

Core Viewpoint - Guizhou's cultural tourism industry is experiencing a strong recovery, driven by various cultural and sports activities, with significant increases in tourist numbers and revenue [1][2]. Group 1: Tourism Revenue and Visitor Statistics - During the Dragon Boat Festival holiday, Guizhou's Rongjiang County received over 191,900 visitors, generating a total tourism revenue of 179 million yuan [1]. - The county's tourism revenue is projected to exceed 10 billion yuan in 2024, marking a year-on-year growth of 28.6% [1]. Group 2: Development of Cultural and Sports Activities - Guizhou has successfully created multiple cultural and sports IPs, such as "Village Super" and "Village BA," which have gained widespread attention and generated significant online traffic, with topic views nearing 100 billion [1]. - The integration of cultural and natural resources has been pivotal in attracting tourists and enhancing the overall tourism experience [1]. Group 3: Transportation Infrastructure - Guizhou has accelerated the construction of a modern transportation system, connecting with major cities through air, high-speed rail, and highways, facilitating easier access for tourists [2]. - The province has developed personalized travel services, such as "supporting flights" and "small group tours," to cater to diverse tourist needs [2]. Group 4: Strategies for Sustaining Tourism Growth - To retain tourist interest, it is essential to strengthen brand development, highlight uniqueness, and enhance influence by leveraging local resources [2]. - Improving service quality and creating diverse consumption scenarios are crucial for ensuring a welcoming experience for visitors [3]. - Establishing a robust tourism safety system is necessary to mitigate risks and ensure a safe environment for tourists [3].