“指尖掘金”成就百亿产业 ——江苏省连云港市东海县手工穿戴甲产业调查

Core Insights - The handmade wearable nail industry in Donghai County, Jiangsu Province, has rapidly grown into a new sector with an annual output value exceeding 10 billion yuan, driven by changing consumer preferences and innovative business models [1][3][13] - Donghai County produces 70% of China's handmade wearable nails, with a projected total output of 150 million pairs by 2024, generating an industry value of over 8 billion yuan [1][3][13] Industry Development - The rise of the handmade wearable nail industry is closely linked to the local crystal industry, with entrepreneurs recognizing the potential for personalized and decorative nail products [2][3] - The industry has expanded from simple nail decoration to a full supply chain encompassing raw material production, product design, manufacturing, and sales, involving around 300 businesses and nearly 50,000 workers [3][9] Market Trends - The handmade wearable nail market is experiencing a shift from a blue ocean to a red ocean, prompting businesses to explore high-end, branded, and customized development paths [7][13] - The increasing popularity of e-commerce and live streaming has significantly contributed to the industry's growth, with over 50,000 e-commerce professionals in Donghai [6][10] Cultural Integration - Companies are integrating traditional Chinese culture into their designs, creating high-end products that resonate with consumers both domestically and internationally [8][11] - The handmade wearable nails are not just decorative items but also cultural symbols, with some pieces priced at thousands of dollars due to their artistic and cultural significance [11][12] Future Outlook - Donghai County aims to enhance the industry's standardization and branding, with plans to establish a comprehensive policy framework and support for cross-border e-commerce [9][12] - By 2026, the county expects to produce over 500 million pairs of wearable nails, with sales reaching 30 billion yuan, positioning itself as a global manufacturing hub for this industry [15][16]