“一BU难求”助推泡泡玛特股价创新高

Core Insights - LABUBU has gained significant popularity, leading to high auction prices and a surge in social media discussions, contributing to a record high stock price for Pop Mart, which exceeded HKD 380 billion in market capitalization [1] - Pop Mart is referred to as an "IP printing machine," with LABUBU driving the growth of the trendy toy market and pushing its stock price to new heights, with a year-to-date increase of over 200% [2] - Multiple financial institutions have raised their target prices for Pop Mart, reflecting strong performance and growth potential in the collectible market [3] Group 1: Market Performance - On June 11, Pop Mart's stock reached a peak of HKD 269.8 per share, marking a new high since its listing, with a total market value of HKD 357.76 billion [2] - The stock experienced a brief trading halt due to a surge, closing at HKD 266.8, with a trading volume of 26.36 million shares [2] - Over the past three months, Pop Mart's stock has increased by over 120%, indicating strong investor interest [2] Group 2: Financial Institutions' Actions - Several banks launched promotional activities offering LABUBU blind boxes with deposits, which gained significant attention on social media [4] - However, these promotional activities were halted due to regulatory concerns regarding compliance with deposit marketing practices [5] - Experts noted that banks are under pressure to attract deposits amid declining interest rates, leading to unconventional marketing strategies [5] Group 3: Industry Trends and Risks - LABUBU represents the "self-indulgent economy," appealing to young consumers' desires for social sharing and personalized expression [7] - The rapid iteration of the trendy toy market raises concerns about LABUBU's long-term sustainability and potential market value decline if interest wanes [7] - Analysts caution that the current high valuation of Pop Mart, at a price-to-book ratio of 30, may indicate speculative behavior similar to past trends in collectible markets, suggesting a risk of financial bubble [7]