眼健康消费呈现高频多样化特征

Group 1 - The global eye health market is experiencing significant growth, with a compound annual growth rate (CAGR) of 31.7% in ophthalmic medications over the past three years, and a year-on-year growth rate exceeding 56.5% in the first five months of 2025 [1] - There is a rising demand for eye care treatments across all age groups in China, driven by increasing awareness of eye health issues such as myopia, dry eye disease, and visual fatigue [1] - Online channels, particularly internet hospitals, are becoming essential for eye health management, improving patient consultation rates by over 20% and reducing consultation intervals from 4.3 months to 2.8 months [1] Group 2 - Companies are leveraging platforms like JD Health to integrate B2C and O2O business models, enhancing brand communication and meeting consumer demands for immediate access to medications [2] - The future strategy for pharmaceutical companies in the eye care sector will focus on embracing internet and AI technologies, accelerating new drug development, and deepening collaborations with online platforms [2] - Santen, a global company specializing in ophthalmology, is launching its products online, believing in the value of online channels to efficiently match user needs and cover all scenarios [2] Group 3 - The online market shows strong advantages for specific categories such as dry eye, visual fatigue, and pediatric myopia medications, with sales of second-generation dry eye medications increasing over fourfold in three years [3] - Nearly 70% of patients are using JD Internet Hospital to gather information about medications for visual fatigue, indicating a shift towards online health resources [3] - The industry is expected to continue expanding the supply chain capabilities for ophthalmic drugs, aiming to create a comprehensive eye health protection system that spans prevention, diagnosis, and rehabilitation [3]