股价腰斩！“衣中茅台”实控人最新发声

Core Viewpoint - The chairman of Biyinlefen, Xie Bingzheng, emphasized that the company still has significant growth potential despite recent performance challenges and a reduction in dividends [2][3]. Financial Performance - Biyinlefen experienced its first negative net profit growth since its listing, with a continuous decline in stock price, resulting in a market value that has shrunk by over 50% from its peak [3][11]. - The company reported a gross margin exceeding 70%, which has been consistently growing for 12 years from 2012 to 2023 [3]. Dividend Policy - The company plans to maintain annual cash dividends but will not significantly increase the payout, focusing instead on the company's operational conditions [7][11]. - There was investor dissatisfaction regarding the halving of dividends despite the company having substantial cash reserves [6][11]. Brand Strategy - The brand's strategy for youthfulness aims to appeal to younger consumers while retaining its existing customer base, rather than shifting focus entirely to a younger demographic [9][10]. - Xie Bingzheng believes that the growth potential in the Chinese men's clothing market is still vast, citing examples of other brands like Anta that have achieved significant sales growth [10][11]. Market Position - Biyinlefen is positioned as a leading brand in the high-end segment of the market, with a unique genetic advantage that makes it difficult for other brands to compete effectively [11].