物料社交：免费“周边”何以成年轻人“硬通货”

Core Viewpoint - The rise of "material socializing" among young fans at live events is transforming how they connect and express their passions through the exchange of self-made merchandise [1][8]. Group 1: Concept of Material - "Material" originally referred to official promotional items but has evolved to include self-made merchandise exchanged among fans [2][8]. - The concept encompasses both physical items and digital content, facilitating interactions and emotional connections among fans [1][6]. Group 2: Fan Engagement and Creation - Fans create various types of materials, such as postcards and keychains, to express their love for specific characters or events [3][9]. - The process of creating materials is seen as a form of emotional expression and a way to build community among fans [6][11]. Group 3: Social Interaction through Material Exchange - Material exchange serves as a unique social opportunity, allowing fans to identify shared interests and form connections [7][8]. - Many fans report that these exchanges lead to lasting friendships and deeper engagement within their communities [7][8]. Group 4: Cultural and Economic Implications - The practice of material exchange reflects a "gift economy," where emotional reciprocity is valued over direct economic transactions [8][9]. - The visibility of material exchanges has increased with the rise of public events, enhancing community bonding among fans [8][9]. Group 5: Challenges and Limitations - While material exchanges foster connections, they can also create barriers if participants do not actively engage [8][9]. - The evolution of material exchange practices has led to stricter identity recognition mechanisms within fan communities [8][9].