“184元订单被扣26笔服务费”暴露了什么

Core Insights - The "618" e-commerce promotion is facing backlash from small and medium-sized businesses (SMBs) due to excessive fees imposed by platforms, which are eroding their profits [1][2] - The promotional event, intended to benefit all parties, is instead leading to dissatisfaction among SMBs, who feel that platforms prioritize their own growth over the interests of smaller merchants [1][3] - The current e-commerce landscape favors top brands, with a small percentage of them generating a significant portion of the Gross Merchandise Volume (GMV), leaving SMBs at a disadvantage [2][3] Group 1: Issues Faced by SMBs - SMBs are reporting high and unclear service fees during the "618" event, with one merchant citing 26 different fees on a single order, leading to confusion and frustration [1] - The promotional strategies of some platforms are perceived as detrimental to SMBs, as they face a dilemma of either participating and incurring losses or opting out and losing visibility [1][2] - The trend of platforms favoring top brands is evident, with only 1% of brands contributing 30%-40% of GMV on one platform, highlighting the challenges SMBs face in competing [2] Group 2: Platform Business Model Concerns - Platforms are increasingly using a "pay for traffic" model, where higher spending on advertising leads to more visibility, effectively sidelining many SMBs [2] - The reliance on high commissions and forced promotions to maintain financial performance is raising concerns about the sustainability of the e-commerce ecosystem [2][3] - The current practices of platforms may lead to a decline in product diversity and quality, as SMBs struggle to remain profitable, ultimately harming consumer experience and platform reputation [3]