Qi Lu Wan Bao·2025-06-13 01:21Core Viewpoint - The financial literacy initiative by Minsheng Bank's Jinan Lixiu North Community Branch aims to enhance financial knowledge among key demographics, thereby strengthening financial security and contributing to social stability [1]. Group 1: Financial Literacy Campaign - The community branch has launched a "Financial Knowledge Thousand-Mile Journey" campaign, focusing on protecting customer rights and promoting a secure financial environment [1][4]. - Various promotional methods were employed, including setting up a financial knowledge corner in the branch, distributing brochures on topics like anti-counterfeiting and fraud prevention, and displaying educational videos on electronic screens [3]. Group 2: Community Engagement - Staff actively engaged with customers during service interactions, providing financial knowledge explanations and addressing inquiries, effectively combining knowledge promotion with service [3]. - The branch organized financial knowledge seminars in community squares, using simple language and real-life examples to educate residents about common scams and counterfeit currency recognition [3]. Group 3: Impact and Future Plans - The campaign has shown significant results, with many residents and merchants reporting an increase in practical financial knowledge and risk awareness [4]. - Minsheng Bank plans to continue enhancing financial literacy efforts, innovate promotional methods, and expand outreach to further protect key demographics and maintain financial order [4].