Chan Ye Xin Xi Wang·2025-06-13 01:19Core Insights - The elderly tourism market in China is experiencing significant growth due to the increasing elderly population, with projections indicating that by the end of 2024, the population aged 60 and above will exceed 300 million, accounting for 22% of the total population [1][6][9] - The market size for elderly tourism is expected to reach 1.67 trillion yuan in 2024, reflecting a year-on-year growth of 18.8% [22] - Government policies are actively supporting the development of elderly tourism, including financial subsidies and tax incentives for tourism companies to create products and services tailored for the elderly [9][11] Industry Overview - Elderly tourism refers to the tourism industry targeting consumers aged 60 and above, characterized by a preference for in-depth travel experiences and longer trips [2][4] - The elderly tourism industry has developed a comprehensive supply chain encompassing accommodation, transportation, attractions, entertainment, and shopping [4] Market Demand - The increasing number of elderly individuals is driving demand for tourism services, with the elderly population's consumption patterns shifting from basic necessities to diverse areas such as cultural entertainment and health management [8][20] - In the consumption structure of the elderly demographic, leisure travel activities dominate, accounting for 57% of their spending [20] Policy Support - The Chinese government has introduced various policies to promote elderly tourism, including the launch of special tourism trains and the development of tourism products that cater to the elderly [9][11][12] - Local governments are also implementing initiatives to enhance elderly tourism, such as improving facilities for elderly travelers and promoting cultural and health tourism [12][13] Current Trends - The elderly tourism market is transitioning from a niche to a mainstream market, with elderly travelers now representing over 20% of the total tourism population [18] - The rise of the "self-care economy" is leading to increased willingness to spend on travel, with per capita domestic tourism expenditure reaching a historical high in 2024 [16][22] Future Outlook - The elderly tourism industry is expected to evolve towards diversification, high-end offerings, and personalized experiences, with a growing preference for slow-paced and experiential travel [24] - Technological advancements will play a crucial role in enhancing the travel experience for elderly consumers, with applications of AI and other technologies in monitoring safety and health during travel [24]