富硒荔枝走俏！阳西优品挺进京津冀

Core Viewpoint - The promotion of high-selenium lychee and other agricultural products from Yangxi County is gaining traction in the Beijing-Tianjin-Hebei market, facilitated by strategic partnerships and marketing initiatives [1][5][10]. Group 1: Event Overview - On June 11, 2025, a promotional event for Guangdong Yangxi's specialty agricultural products was held in Baoding, Hebei, attracting over 100 buyers and representatives [2][3]. - The event aimed to enhance the investment environment and promote Yangxi's unique agricultural products, fostering connections between producers and buyers [3][5]. Group 2: Strategic Partnerships - Yangxi County government signed a cooperation framework agreement with Shouheng Group to enhance collaboration in agricultural product distribution [7][8]. - The partnership aims to leverage the Shouheng Baoding International Agricultural Product Trading Center as a hub for agricultural product circulation between the north and south [4][20]. Group 3: Product Quality and Market Demand - Yangxi's agricultural products, including lychee and Chengcun oysters, are characterized by high quality and are well-suited to meet the growing demand for premium agricultural products in the Beijing-Tianjin-Hebei region [21][33]. - The county has a rich resource base, with 37.3% of its land classified as naturally selenium-rich, contributing to the production of high-quality agricultural products [54][56]. Group 4: Sales and Distribution Initiatives - The promotional event included a signing ceremony for procurement agreements, with buyers committing to purchase significant quantities of Yangxi's agricultural products, including an initial order of 200,000 jin of lychee [34][30]. - Yangxi's agricultural enterprises are exploring various sales channels, including e-commerce and community group buying, to enhance product accessibility and reach consumers nationwide [44][46]. Group 5: Future Prospects - The collaboration with Shouheng Group is expected to establish Yangxi as a key player in the northern market, with plans for a dedicated exhibition platform and cold chain logistics to support product distribution [22][24]. - The ongoing efforts to promote Yangxi's agricultural products are part of a broader initiative to enhance the region's agricultural industry and improve its market presence [51][63].