大肠菌群超标70%！蜜雪冰城被香港食环署通报

Core Viewpoint - The company "蜜雪冰城" (Mixue Ice City) has been reported by the Hong Kong Food and Environmental Hygiene Department for exceeding the legal limits of coliform bacteria in a frozen dessert sample, raising concerns about food safety [2][4][10]. Group 1: Food Safety Incident - A frozen dessert sample from the Mixue Ice City store in Sha Tin was found to have a coliform bacteria count of 170 per gram and a total bacterial count of 75,000 per gram, exceeding the legal limits by 70% and 50% respectively [6][9][10]. - According to the Hong Kong Frozen Dessert Regulations, any frozen dessert sold must not contain more than 100 coliform bacteria or 50,000 total bacteria per gram [7][8]. - The center has instructed the store to stop selling and dispose of the affected products, and has provided food safety and hygiene training to the staff [11][12]. Group 2: Historical Context and Previous Incidents - This incident marks the first time Mixue Ice City has been officially reported for food safety issues in an overseas market, occurring just three months after a similar incident in Yichang, China [16][17]. - The company has faced multiple food safety issues in recent years, including altering ingredient expiration dates and using expired products in various locations [18][19][20]. - As of June 2025, the company has received over 12,000 complaints on the Black Cat Complaint platform, primarily regarding issues like foreign objects in drinks and stale ingredients [21]. Group 3: Business Expansion and Market Performance - Mixue Ice City's expansion in Hong Kong has been slow, with only six stores as of June, compared to over 41,000 stores in mainland China [27][33]. - The company opened its first store in Hong Kong in December 2023, which was initially very popular [32]. - The overseas store expansion has significantly slowed, with only 564 new stores added in 2024, a sharp decline from 2,536 in 2023, and a net decrease in stores in the first five months of 2025 [29][30]. Group 4: Financial Market Reaction - The capital market has reacted sensitively to the food safety issue, with Mixue Group's stock closing at 533 HKD per share, down 0.19% as of June 12 [37].