《南京市促进入境旅游发展十条措施》发布 拿出“真金白银”激励旅行社引客入宁

Core Points - The "Hello Nanjing: Read 'Ning' a Thousand Times" 2025 Nanjing Cultural Tourism Festival launched measures to promote inbound tourism development in Nanjing [1] - The measures aim to enhance the city's status as an important international tourism destination, enrich the supply of quality inbound tourism products, and stimulate tourism economic growth [1] Group 1: Measures to Promote Inbound Tourism - The measures include ten initiatives focusing on diversifying inbound tourist markets, enhancing promotional efforts, and improving service quality [1] - Travel agencies that conduct independent inbound business will receive up to 500,000 yuan for ranking in the top ten based on overnight stays [1] - Agencies facilitating inbound overnight reception will be rewarded up to 400,000 yuan for top rankings based on overnight stays [1] Group 2: Support for Specific Tourism Segments - Agencies organizing charter flights for overseas tourists will receive financial incentives [2] - Support is provided for educational tourism, with rewards based on the total number of inbound student visitors [2] - High-end conference and incentive tourism projects will also receive financial backing for qualifying international events [2] Group 3: Marketing and Digital Initiatives - The measures emphasize digital marketing and platform collaboration, including operating international social media accounts and engaging overseas KOLs [3] - Regional collaboration is encouraged, leveraging the Yangtze River Delta cities and major international air hubs like Beijing and Shanghai for joint marketing efforts [3] - Enhancements in inbound customs and transportation networks are planned, including simplified customs procedures and optimized local transport services [3] Group 4: Consumer Experience Improvements - The initiative aims to create a convenient consumption ecosystem by promoting international credit card payments and expanding the scope of tax refunds [3] - Efforts will be made to improve online reservation systems for popular attractions and develop multilingual smart guide systems [3] - The project includes creating convenient scenarios for ticket purchases and luggage handling for inbound tourists [3]