Barbie's about to get a brain — and it's powered by OpenAI

Group 1 - Mattel has partnered with OpenAI to integrate artificial intelligence into its toy brands, focusing on innovation, privacy, and safety [1][2] - The first AI-powered product is expected to launch later this year, with Mattel retaining full control over its intellectual property [2] - Mattel plans to use OpenAI tools like ChatGPT Enterprise in its business operations, reflecting a strategic shift amid declining toy sales [3] Group 2 - The toy industry is experiencing weaker demand, influenced by consumer spending pullbacks and uncertainty regarding trade policies [4] - Mattel has withdrawn its annual forecast and is increasing prices on some products in the U.S. to counteract tariffs, raising its cost-savings target for the year from $60 million to $80 million [7] - To mitigate the slowdown in toy sales, Mattel has been leveraging entertainment avenues such as movies, TV shows, and mobile games [8]