年轻人的第一个Labubu，是银行给的

Core Viewpoint - Ping An Bank has successfully attracted young customers by offering popular Labubu toys as gifts for deposits, marking a shift in traditional banking marketing strategies [1][2][6] Group 1: Marketing Strategy - Ping An Bank initiated a promotional campaign where customers depositing 50,000 yuan for three months can receive a Labubu toy, which has become a viral sensation among young consumers [1][2] - The campaign has led to a significant influx of young customers, with reports of individuals traveling long distances to participate in the promotion [2][4] - Other banks have started similar marketing activities, indicating a trend among financial institutions to adopt unconventional promotional strategies to attract younger demographics [4][5] Group 2: Customer Engagement - The Labubu promotion has generated substantial social media buzz, with many young people sharing their experiences and successes in obtaining the toys [2][3] - Despite the low interest rate of 1% on deposits, the allure of Labubu has driven many customers to open accounts and engage with the bank [3][6] - The promotion has also highlighted the competitive landscape among banks, as they seek innovative ways to retain and attract customers amid declining retail banking performance [5][6] Group 3: Regulatory Concerns - Recent regulatory scrutiny has emerged regarding the legality of using high-value gifts like Labubu to attract deposits, with warnings from financial authorities about potential compliance issues [10][11] - The promotional strategy may face challenges due to concerns over market disruption and the potential for creating unrealistic customer expectations [11][12] - Experts suggest that while attracting young customers is beneficial, banks must ensure their marketing strategies comply with regulations to avoid future penalties [11][12] Group 4: Financial Performance - Ping An Bank's retail business has seen a decline in revenue and profit margins, with retail income dropping by 25.9% in 2024 compared to the previous year [7][8] - The bank's personal loan balance has also decreased, reflecting broader challenges in the retail banking sector [8][9] - The Labubu promotion is viewed as a strategic move to revitalize customer engagement and improve overall retail banking performance [9][10]