从Labubu看新消费赛道！私募聚焦“情绪价值”，赛道投资升温

Group 1 - The core point of the article highlights the rise of new consumption trends, particularly driven by the popularity of collectibles like Labubu, which has become a significant player in the capital market, with Bubble Mart's stock price increasing by 200.59% year-to-date and its market capitalization exceeding 350 billion HKD [1] - The new consumption sector, characterized by trends such as trendy toys, emotional consumption, and the rise of domestic brands, is becoming a key battleground for private equity capital, with firms like Tongxun Investment and Fusheng Asset achieving substantial returns [3] - Tongxun Investment's products have seen impressive half-year returns of 99.53% and 84.05%, with significant monthly gains in May, while Fusheng Asset's products also reported returns of around 44% [3] Group 2 - The recent surge in the new consumption sector is attributed to a deep exploration of "emotional value," with companies in the Bubble Mart supply chain, such as Yutong Technology and Yuanlong Yatu, experiencing significant stock price increases [3] - Private equity firms are shifting their focus from individual companies to a systematic scan of the new consumption sector, with data showing that 25 out of 26 newly researched companies in this space saw stock price increases in May [3] - Fusheng Asset's recent articles emphasize the importance of two dimensions in new consumption: the enhancement of intelligence and quality, reflecting a shift in consumer focus from low prices to quality as GDP per capita rises [4]