Sou Hu Wang·2025-06-13 06:41Core Insights - The article highlights the rapid growth of the food delivery market in Nanjing, with JD Delivery emerging as a strong competitor focused on "quality delivery" [1][8] - A recent survey indicates that 59.6% of Nanjing consumers prefer JD Delivery for their food orders, surpassing other established platforms [1][5] Market Dynamics - Nanjing's food delivery market is characterized by high consumer engagement and distinct regional flavors, with Jiangning District accounting for 18.93% of orders, followed by Pukou District (14.26%) and Gulou District (12.59%) [4] - Local specialties like duck blood vermicelli soup and beef potstickers dominate the market, making up 35.37% of the local food delivery preferences [4] Consumer Preferences - Consumers express significant concerns regarding food healthiness (24.15%), the prevalence of "ghost restaurants" (20.93%), and high prices (18.02%) [5][8] - The demand for quality delivery is evident, with 40.05% of Nanjing residents having a clear understanding of the "quality delivery" concept, prioritizing merchant qualifications and hygiene [10] JD Delivery's Strategy - JD Delivery differentiates itself by strictly selecting qualified restaurants with physical storefronts and proper certifications, addressing consumer concerns about food safety and transparency [8][10] - The platform has gained recognition as the "most quality" delivery service among 55.66% of Nanjing users, reflecting its successful positioning in the market [8] Growth Potential - Over half of the consumers are willing to pay a premium for high-quality delivery, indicating a favorable environment for platforms like JD Delivery that focus on quality [10] - JD Delivery's national strategy is bolstered by its unique positioning and the introduction of promotional offers, such as "100 billion subsidies," to meet consumer expectations for quality and affordability [10]