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百度智能云大模型深度赋能 实丰文化抢滩布局AI玩具赛道
Zheng Quan Ri Bao·2025-06-13 07:07

Core Insights - AI toys are rapidly becoming mainstream consumer products, providing immersive solutions for children's education, elderly care, and emotional companionship for single young adults [1] - The city of Chenghai in Shantou, Guangdong Province, is a major hub for the toy industry in China, producing 300,000 new toy models annually and playing a crucial role in the global toy supply chain [1] - Baidu Intelligent Cloud is leveraging advanced AI technologies to enhance AI toys, enabling emotional connections and deep companionship through features like emotion recognition and proactive care [1] - The integration of AI technology in toys is supported by Baidu's dual-intelligence framework, which includes multi-modal interactions and educational functionalities [1] Industry Developments - Baidu Intelligent Cloud is creating an open collaborative innovation platform for toy manufacturers, integrating AI large models with the entire toy industry chain, aiming to build a trillion-level creative toy industry cluster in Chenghai [2] - Shifeng Culture, a leading toy manufacturer in Chenghai, is entering the AI toy market with its new product, AI Magic Star, which extends the industry from simple entertainment to educational assistance and emotional companionship [2] - A strategic partnership between Shifeng Culture and Baidu Intelligent Cloud was established to explore innovative product forms and gameplay, facilitating a significant upgrade towards intelligent, personalized, and value-added educational toys [2] Event Highlights - The 2025 AI Toy Industry Innovation and Development Conference was held in Chenghai, co-hosted by Baidu Intelligent Cloud and the local government, focusing on the theme "Cluster Synergy, AI Breakthrough" [4] - The conference gathered global AI technology vendors, well-known IP parties, and partners from the industry chain to discuss the ecological construction and innovative development paths for AI toys [4] - The event aims to accelerate the transformation of traditional toy manufacturing into high-end intelligent manufacturing [4]