市场监管总局：持续加强网络销售消费品召回常态化监管

Core Viewpoint - The announcement by the State Administration for Market Regulation (SAMR) aims to strengthen the recall regulation of consumer goods sold online, ensuring that defective products are promptly removed from the market to protect consumer welfare [1][2]. Group 1: Regulatory Requirements - The new requirements outlined in the announcement mandate e-commerce operators to establish a mechanism for collecting and processing defect information related to consumer goods [1]. - SAMR will regularly push recall information to e-commerce platforms and clarify the obligations of these platforms upon receiving recall notifications [1][2]. - The announcement specifies that producers with product barcode information must include this data in their recall plans and identifies the domestic recall responsibilities for cross-border e-commerce retail imports [1][2]. Group 2: Background and Rationale - The announcement is a response to policy calls aimed at creating a favorable consumption environment, aligning with directives from the 20th National Congress of the Communist Party and other key meetings [1][2]. - It addresses regulatory challenges in online transactions, such as difficulties in obtaining recall information and low cooperation from overseas entities for cross-border product recalls [2]. Group 3: Implementation Measures - SAMR plans to enhance recall regulation by improving the identification of issues and ensuring timely removal of defective products from the market [2][3]. - The agency will innovate recall regulation methods by regularly providing recall information to e-commerce platforms, aiming for a more integrated approach between online and offline recalls [3]. - SAMR will implement a joint commitment for consumer product safety and recalls among e-commerce platforms, establishing monitoring guidelines and evaluation metrics for compliance [3].