Nan Fang Du Shi Bao·2025-06-13 08:22Core Insights - The opening of the Pop Mart flash store in Guangzhou on June 13 attracted a large number of fans and scalpers, leading to a high demand for the LABUBU toys, which are part of a globally trending IP [2][16] - Scalpers created a temporary trading market in a nearby tea shop, selling the toys and entry qualifications at significantly inflated prices [2][26] - The entry qualification for the flash store was sold out almost instantly, with prices in the secondary market ranging from 200 to over 900 yuan [6][8][16] Group 1: Market Dynamics - The LABUBU toys, particularly the "怪味便利店" series, have seen prices soar, with a plush keychain originally priced at 199 yuan being sold for as much as 2500 yuan [16][26] - Fans from various regions, including Hong Kong and Xinjiang, traveled to Guangzhou to purchase the toys, indicating a strong regional interest and demand [6][16] - The flash store's entry qualifications were sold out within seconds, leading many to resort to the secondary market for purchases, further driving up prices [8][16] Group 2: Consumer Behavior - Consumers expressed willingness to pay high prices for entry qualifications and products, with some individuals spending up to 600 yuan just to gain access to the store [6][16] - The presence of professional players and scalpers has created a competitive environment, where individuals are actively seeking to buy and sell products at inflated prices [28] - The trading market in the tea shop was bustling, with buyers negotiating prices and expressing interest in various LABUBU products, showcasing the high demand and enthusiasm for the brand [26][28]