CMBC(SH:600016) Qi Lu Wan Bao·2025-06-13 09:03Core Viewpoint - The article highlights the efforts of Minsheng Bank's Jinan Greenland New City Community Branch in enhancing financial risk awareness among the elderly through a consumer protection publicity campaign aimed at safeguarding their financial security [1][2] Group 1: Campaign Activities - The community branch organized the "Stay Away from Financial Consumption Risks, Safeguard Elderly Happiness" campaign, which included lectures and distribution of promotional materials to educate the elderly about financial risks [1] - Community managers engaged with the elderly at community centers, explaining various types of financial consumption risks and preventive measures using real-life case studies [1] - The campaign specifically addressed common financial scams such as impersonation fraud, pension scams, and high-yield investment traps, emphasizing the importance of vigilance among elderly residents [1] Group 2: Educational Materials and Services - To enhance understanding, the community branch utilized brochures and videos to teach the elderly how to identify scam calls and choose financial products wisely [1] - A dedicated financial service area for elderly clients was established at the branch, providing tailored financial services and consultations [1] - Community managers offered patient guidance to elderly clients, advising them on protecting personal information and exercising caution during financial transactions [1] Group 3: Impact and Future Commitment - The campaign successfully raised financial risk awareness and capabilities among the elderly, contributing positively to their financial well-being [2] - The community branch is committed to continuing its social responsibility by conducting various financial knowledge promotion activities to provide safer and more convenient financial services [2]