谷子经济高速爆发诞生10余个千万单品 淘天潮玩行业表现全线超越去年

Core Insights - The Taotian潮玩 industry has achieved a market share of 70% during the first phase of the 618 shopping festival, nearly three times that of the second-place competitor [1] - The category of 模玩/动漫/周边 has seen a year-on-year growth of 30.7% in May, with specific trends like blind boxes, figurines, and related products experiencing a significant surge of 71.5% [1] - The rapid growth of the 谷子经济 has led to the emergence of over ten products generating sales exceeding 10 million, with the highest single link achieving nearly 70 million in transactions [1] - The number of merchants surpassing 100 million and products exceeding 10 million has already exceeded the total for the entire 618 period last year, indicating explosive growth in the industry [1]