全球逆势年销百亿元 柯桥纺织突围记：数字化、去中间化、把每个产品打磨成“爆款苗子”

Core Insights - The textile industry in Shaoxing's Keqiao district is a major hub for curtain products, supplying nearly 90% of China's e-commerce curtain market and connecting to the global textile supply chain [1][2] - Despite facing challenges from weak domestic demand and international policy changes, local businesses maintain a cautiously optimistic outlook for future international markets, focusing on profit optimization and supply chain efficiency [1][2] Industry Overview - The domestic e-commerce sales of curtain products from Keqiao are projected to exceed 20 billion yuan in 2024, capturing over 90% of the national market share [2] - In the cross-border e-commerce sector, Keqiao enterprises are expected to achieve an online transaction volume of 1.539 billion USD (approximately 11 billion yuan) in 2024, marking a year-on-year growth of 66.43% [2] Market Dynamics - The textile industry is experiencing volatility in global markets, leading to emotional fluctuations among local merchants, although they have quickly adapted to the changing environment [2] - The traditional carpet export orders have been inconsistent, with significant seasonal fluctuations and increased competition leading to price wars in synthetic fabric [3] Business Transformation - Companies like Shaoxing Yagu Home Products have successfully transitioned to cross-border e-commerce, significantly increasing their daily order volume and profitability by eliminating intermediaries [3][4] - Shaoxing Yintong Network Technology has also seen rapid growth in sales after entering the Amazon US market, with plans to increase the share of cross-border e-commerce revenue [4] Operational Strategies - Effective inventory management is crucial for cross-border e-commerce, with companies adopting multi-node management systems to ensure efficient stock control [7] - Differences in market demands necessitate tailored product designs, with North American consumers prioritizing functionality over aesthetics compared to domestic preferences [8] Future Trends - The Shaoxing textile industry is evolving towards smart, personalized, and sustainable production methods, with a focus on integrating channels and products [15] - The industry aims to enhance consumer engagement through innovative products like seasonal curtains, while also working on establishing higher standards for quality and sustainability [15]