E-Soul(SH:603258) Zheng Quan Zhi Xing·2025-06-13 10:07Core Viewpoint - The company, Hangzhou Dihun Network Technology Co., Ltd., reported a significant decline in revenue and net profit for the year 2024, primarily driven by the performance of its flagship game "Dream Three Kingdoms" which has been operational for over 15 years [1][3][5]. Financial Performance - In 2024, the company achieved operating revenue of 550 million yuan, a year-on-year decrease of 18.71% - The net profit attributable to the parent company was 30.58 million yuan and 5.30 million yuan, reflecting declines of 46.2% and 91.1% respectively [1][3]. Game Performance Metrics - Revenue from "Dream Three Kingdoms" accounted for 65.27% of total revenue - The game experienced a decline in key performance indicators over the past three years: - Revenue in 2024 was 359.26 million yuan, down 18.46% from 2023 - Total transaction amount decreased by 38.47% to 308.06 million yuan in 2024 - Monthly active users fell to 566,400, a decrease of 3.90% [2][3][8]. Revenue Recognition and Accounting Practices - The company recognizes revenue based on the consumption of virtual items and the lifecycle of paying players, which aligns with the accounting standards [4][5]. - The average revenue per user (ARPU) in 2024 was 45.32 yuan, down 35.98% from the previous year [2][3]. Business Model and Cost Structure - The company operates under four business models: self-operated, authorized, joint operation, and agency operation - Despite a decline in revenue, operating costs increased by 12.35% due to rising costs associated with mobile game licensing and operational expenses [5][8]. Cost Composition - The main components of operating costs in 2024 included: - Employee compensation: 78.91 million yuan, up 12.31% - Revenue sharing and licensing fees: 32.15 million yuan, up 48.46% - Server rental fees: 16.81 million yuan, down 10.63% [8][9]. Future Game Development and Risks - The company has several new game products in the pipeline, with various stages of licensing and release planned for 2025 - However, there are risks associated with the timely launch and performance of these new titles, influenced by market conditions and development timelines [4][5][6].