价格倒挂？ 李佳琦直播间再陷争议：被指越卖越贵，两万条投诉压顶！

Core Insights - The article highlights the declining trust and increasing complaints against Li Jiaqi, a prominent beauty influencer, during the "6.18" shopping festival, as consumers report price discrepancies and order issues [2][3][8]. Price Discrepancies - During the "6.18" pre-sale, a robot vacuum initially priced around 2900 yuan was sold for under 1500 yuan in Li Jiaqi's livestream, leading to a surge in orders [8]. - Consumers reported that several beauty products were priced higher than previous sales events, such as the Mao Ge Ping cushion foundation being 40 yuan more expensive than last year's Double Eleven [3][6]. - A comparison of prices for Maybelline eye and lip makeup removers showed a significant increase from 98.6 yuan in 2023 to 149.45 yuan in 2024, despite a reduction in product volume [4][6]. Consumer Complaints - Complaints related to Li Jiaqi have surged, with nearly 20,000 complaints filed on the Black Cat Complaints platform, primarily concerning product quality and service issues [8][10]. - Specific complaints include delayed shipments, order cancellations, and poor customer service, with consumers feeling misled by pricing strategies [10][12]. - The volume of complaints against Li Jiaqi is notably higher compared to other influencers, indicating a significant decline in consumer satisfaction [10][13]. Market Dynamics - The article suggests that the traditional appeal of influencers like Li Jiaqi is waning, as consumers become more discerning and critical of pricing and service quality [12][13]. - The shift in consumer sentiment reflects broader trends in the live-streaming e-commerce industry, where trust and perceived value are increasingly important [12][13].