房企年中冲刺进行时：深广杭宁推盘放量，多个项目优惠加码抢收市场

Core Viewpoint - The real estate market is experiencing a significant divergence in performance, prompting major developers to ramp up marketing efforts and launch new projects in June to boost mid-year sales [1][6][19]. Group 1: Market Performance - In May, Shenzhen's new residential sales dropped to 3,162 units, a 14.4% decrease month-on-month [2]. - Guangzhou's new residential sales reached 6,573 units in May, marking a 41% increase month-on-month and a 29.34% increase year-on-year [8]. - In Hangzhou, the new housing market saw a 12.64% decrease in transaction volume in May, while prices increased by 5.22% [15]. Group 2: Developer Strategies - Major developers in Shenzhen are increasing their launch activities, with 10 new residential projects expected in June [2]. - In Guangzhou, eight new projects are set to launch in June, with a focus on "good housing" products [8][10]. - In Hangzhou, 29 new projects are anticipated to be launched in June, including 13 new developments [15]. Group 3: Sales and Pricing Trends - In Shenzhen, the average price for new homes is around 5.58 million yuan per square meter, with some projects offering discounts [7]. - Guangzhou's average price for new homes is reported at 33,181 yuan per square meter, reflecting a 5.22% increase month-on-month [15]. - In Nanjing, the average price for new homes is approximately 27,200 yuan per square meter, with some projects implementing promotional pricing strategies [19][21]. Group 4: Notable Projects - Key projects in Shenzhen include 中海云启源境 and 深铁前海时代尊府二期, both launching in June with significant marketing efforts [7]. - In Guangzhou, notable projects include 越秀·东山云起 and 万科檐屿城, which are expected to attract considerable market attention [10][14]. - Hangzhou's significant projects include 招商·杭序府 and 奥映鸣翠, both set to launch in June [15][16]. Group 5: Sales Rankings - In Shenzhen, the top five developers by sales amount in the first five months are 鸿荣源 (13.649 billion yuan), 招商蛇口 (8.064 billion yuan), and 中洲控股 (5.589 billion yuan) [6]. - In Guangzhou, the leading developers are 保利发展 (17.54 billion yuan), 越秀地产 (13.51 billion yuan), and 珠实地产 (6.52 billion yuan) [13]. - In Nanjing, 华发股份 leads with 3.26 billion yuan in sales, followed by 金基地产 and 招商蛇口 [21].