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黑神话火爆全球后,浙江支持游戏出海20条措施来了!专家解读:为何要强调游戏与人工智能终端协同出海
Mei Ri Jing Ji Xin Wen·2025-06-13 10:10

Core Viewpoint - The Zhejiang Provincial Department of Commerce and 17 other departments have jointly issued measures to support the overseas expansion of the gaming industry, focusing on enhancing industry capabilities, platform support, ecological optimization, and resource assurance [1] Group 1: Measures Overview - The measures include 20 specific actions aimed at supporting the gaming industry's overseas expansion and empowering the construction of a strong digital trade province [1] - The initiative encourages collaboration between gaming companies and smart terminal manufacturers to promote the joint overseas expansion of gaming content with AR/VR devices [1][6] Group 2: Policy Highlights - This is the first systematic policy document specifically targeting the overseas expansion of the gaming industry in Zhejiang [2] - Previous policies, while not focused solely on gaming, have provided some support for digital trade and cultural service exports [2] - The measures cover various aspects of the gaming industry, including internationalization, regulatory innovation, and the integration of cultural and technological advancements [3] Group 3: Challenges Faced - The gaming industry faces challenges such as cultural and legal differences, high localization costs, and a lack of localized talent [4][5] - Technical standards and underlying technologies are often constrained by foreign dependencies, complicating the overseas expansion process [5] - Issues with online public opinion and frequent piracy pose additional risks for gaming companies attempting to enter international markets [5] Group 4: Future Prospects - The collaboration between gaming and smart terminal industries is expected to enhance the immersive experience of games and open new application scenarios in education, tourism, and healthcare [6] - The policy encourages global promotion of gaming content, particularly in Asia-Pacific, Europe, and regions involved in the Belt and Road Initiative, to enhance the international influence of Chinese original games [6]