遂溪乌塘仙品收官！“小红书村”领跑广东荔枝季

Core Insights - The article highlights the successful marketing and sales strategies of the "Xianpin Lychee" from Suixi Wutang, which has become a phenomenon in the Guangdong lychee season, achieving significant sales and brand recognition [11][15][60]. Group 1: Sales Performance - Suixi County's total lychee production reached 36 million pounds this year, with sales exceeding 310 million yuan [11]. - The "Xianpin Lychee" sold out completely, with customized sales generating over 15 million yuan and e-commerce sales reaching more than 25 million yuan [12][13]. - The average order price for lychee surpassed 12 yuan per pound, marking a 20% increase compared to the previous year [60]. Group 2: Marketing Strategies - The local government initiated a "Little Red Book Village" program, training over 300 farmers in social media marketing and live streaming to promote their products [18][22]. - The "Xianpin Lychee" was promoted through engaging content on social media, with one video by the local party secretary receiving over 1 million likes [23][24]. - A total of 1,500 promotional posts were published on social media platforms, attracting over 12 million views [28][29]. Group 3: Innovative Sales Models - The launch of a customized platform allowed consumers to adopt lychee trees, with the first batch of 10,000 trees generating over 15 million yuan in revenue [52][53]. - The "cloud adoption" model enables consumers to engage in online fertilization and harvesting experiences, enhancing consumer interaction [54][55]. - The marketing campaign included cross-regional promotions, expanding the market reach to areas like the Greater Bay Area and Shanghai [63][66]. Group 4: Community Engagement - The initiative transformed local farmers into "new farmers," leveraging modern technology and social media to enhance their roles in the supply chain [20][79]. - The community's involvement in marketing and sales has fostered a sense of belonging and cultural pride among residents [61][86]. - The integration of agriculture with tourism has positioned Wutang as a destination for immersive experiences related to lychee harvesting and tasting [88][90].