Zheng Quan Ri Bao Wang·2025-06-13 10:47Group 1 - The "Su Chao" (Jiangsu Super League) has sparked a culinary competition among 13 cities in Jiangsu, with local restaurants creating themed dishes to support the league [1][2] - Meituan reported that after the Dragon Boat Festival, dining consumption in Jiangsu remained strong, with online orders ranking second nationally, and cities like Nanjing, Lianyungang, Xuzhou, and Huai'an seeing over 40% year-on-year growth in online dining orders [1] - The league has significantly boosted the sales and popularity of local dishes, with a 74% increase in searches for "salted duck" following a match victory, and a 58% increase in group purchase orders [1][2] Group 2 - Meituan has launched the "Mei Miao Jiangsu" campaign to further enhance the "Su Chao effect," covering over 35,000 dining establishments and offering various local dishes [3] - The platform is utilizing precise LBS technology to provide exclusive traffic support to participating merchants, allowing consumers to easily access promotional offers through the Meituan app [3] - Meituan is investing one million yuan in dining subsidies and issuing food vouchers to encourage local consumption during the league matches [3]