Mei Ri Jing Ji Xin Wen·2025-06-13 13:01Core Viewpoint - The rising value of trendy toys and IP toys is highlighted by the recent auction of LABUBU for 1.08 million yuan, leading to a surge in related stocks such as Pop Mart, Baixinglong, and Shifeng Culture [1] Group 1: Industry Dynamics - Dongguan and Shantou, two major toy production bases in Guangdong, are actively planning for the future, reflecting the vibrant growth of China's toy industry [1] - Dongguan's Shipaizhen hosted the "Trendy Toy Industry Ecological Cooperation Partner Conference" on June 10, promoting the global expansion of trendy toy brands [2][4] - Shantou's Chenghai district held the "AI Toy Industry Innovation and Development Conference" on June 12, focusing on the integration of AI technology into traditional toy manufacturing [2][3] Group 2: Government and Corporate Initiatives - Local governments are deeply involved in driving industry transformation, with Shifeng Culture announcing a strategic partnership with Baidu Smart Cloud to produce AI toys [2][6] - Dongguan's government is increasing policy support to enhance the quality and competitiveness of the trendy toy industry [4] Group 3: Market Trends and Projections - The AI toy market is expected to reach $36.377 billion by 2030, driven by advancements in IoT and AI technologies [6] - The Chinese IP toy market is projected to grow to 75.6 billion yuan in 2024, with a year-on-year increase of 29.23% and a compound annual growth rate (CAGR) of 11.7% from 2020 to 2024 [7][8] - The per capita expenditure on IP toys in China is significantly lower than in the US and Japan, indicating substantial growth potential in the Chinese market [8]