Guang Zhou Ri Bao·2025-06-13 13:23Core Insights - The article discusses the shift from traditional lead generation methods to a new "private messaging" approach in the lead industry, spearheaded by Kuaishou's initiatives [2][3][4] - Kuaishou's "Hello! New Private Messaging" conference introduced solutions aimed at enhancing customer acquisition efficiency through AI-driven private messaging tools [2][6] Group 1: Private Messaging Solutions - Kuaishou's private messaging allows businesses to establish trust and communication with consumers through chat, making it a preferred choice for long-cycle, high-decision industries [2][4] - The platform supports various content formats, including short videos and live broadcasts, enhancing user engagement without overwhelming them [3][4] - The number of active customers using commercial private messaging has increased 18 times over the past year, indicating a significant shift in user preference [4][5] Group 2: Business Impact - Private messaging has shown to increase exposure by 30% compared to traditional forms, with a 16 percentage point higher call connection rate [4] - Businesses utilizing private messaging have experienced a 74% increase in lead retention rates and a 21% reduction in conversion costs [4][5] - Kuaishou's private messaging consumption has surged 22 times, with daily peaks exceeding 16 million [4][5] Group 3: AI Integration - Kuaishou is leveraging AI to enhance private messaging capabilities, introducing a digital employee named "π" to assist businesses with customer service challenges [6] - The digital employee can provide personalized responses based on user profiles, improving lead conversion rates [6] - Businesses have reported significant improvements in conversion rates and cost reductions after implementing Kuaishou's private messaging solutions [6][7] Group 4: Support Initiatives - Kuaishou launched the "Golden Sail Plan," committing 2 billion in support traffic to help businesses capture new lead opportunities [7] - The plan includes benefits for new customers, advanced services for established businesses, and advertising support [7]