报告显示消费市场的价格锚点正在让位于情绪刚需

Group 1 - The core viewpoint of the report indicates that consumers are willing to pay a premium for products that genuinely meet their needs, while rejecting gimmicks or redundant features [1] - The report reveals that nearly 70% of the surveyed population is willing to reserve "consumption elasticity" for happiness, with over 20% willing to spend on happiness, indicating a shift in emotional value from luxury to necessity [1] - The demographic breakdown of the surveyed group shows a balanced gender representation with 49% male and 51% female, and age distribution with 13% aged 20-29, 56% aged 30-39, and 30% aged 40 and above [1] Group 2 - The report highlights a multi-faceted decision-making path in interest consumption, with 75% of consumers making impulsive purchases during promotional events and 35% influenced by friend recommendations [1] - In terms of purchasing channels, 92% of consumers prefer mainstream e-commerce platforms for quick satisfaction, while 30% enjoy exploring the second-hand market and 24% seek niche products in interest communities, showcasing a new consumption philosophy of "omni-channel comparison + emotional premium" [1] - The report notes that smart technology products have evolved from mere tools to mediums of self-expression, with young consumers using smartwatches not only for health monitoring but also for the sense of achievement from data visualization [1] Group 3 - In the AI performance consumption sector, the trend of "lightweight omnipotence" reflects consumers' dual pursuit of device portability and comprehensive functionality [2] - The "senseless ecological immersion" trend has sparked discussions on the "What Worth Buying" platform, highlighting user expectations for AI experiences [2] - The trend of "technological faith pursuit" showcases consumers' admiration for cutting-edge technology, forming a unique cultural phenomenon in consumption [2]