智界、享界、尚界将建独立销售渠道！鸿蒙智行“五界”要进行内部“赛马”？

Group 1 - Beijing Automotive Group held a recruitment conference for the Xiangjie dedicated network, attracting 126 dealers from 66 cities, with over 90% from first, second, and third-tier cities, aiming to establish several user centers by the end of the year [1] - The brands Zhijie and Shangjie are reported to be building independent sales channels, with a recruitment conference held in mid-May to select qualified dealers [1][2] - Huawei's management of Hongmeng Zhixing has shifted from strong dominance to moderate delegation to partners, reflecting a broader strategy adjustment [3] Group 2 - The current limitation of Huawei's offline stores, which can only display 2 to 3 vehicles, has led to a need for additional display space, indicating a growing demand for vehicle showcases [2] - The establishment of independent sales channels for Zhijie, Shangjie, and Xiangjie is expected to enhance brand identity and target user groups more effectively [2] - CITIC Securities noted that while internal competition among Huawei's brands may lead to short-term challenges, long-term success will depend on maintaining product leadership and organizational capabilities [3]