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“文化+商业”盘活路径,为中山老城注入年轻基因
Nan Fang Du Shi Bao·2025-06-13 14:18

Core Viewpoint - The revitalization of the historical commercial street on Sun Wen West Road in Zhongshan is underway, with eight long-vacant properties being transformed to enhance consumer engagement and attract new businesses [1][2][6]. Group 1: Property Optimization - The Sun Wen West Road area faced challenges such as aging buildings, safety hazards, and inadequate utility setups, leading to low occupancy rates [2]. - Zhongshan Urban Construction Group initiated a special revitalization plan in late 2024 to address these issues, focusing on exterior renovations and internal structural improvements to enhance safety and functionality [2][6]. - The company successfully coordinated the installation of independent utility meters for each unit, alleviating concerns for potential tenants [2]. Group 2: Business Revitalization - New businesses, such as Jingjingling Department Store, have reported significant initial sales, indicating a positive reception from consumers [3]. - The area is seeing a diverse range of new tenants, including trendy cafes and specialty shops, which are designed to blend traditional aesthetics with modern consumer preferences [3][4]. - The revitalization efforts have led to increased foot traffic, especially during holidays, contributing to a vibrant shopping atmosphere [3][4]. Group 3: Future Development Plans - The company plans to introduce a wider variety of commercial types, including unique dining options, cultural experiences, and creative studios, to create a rich commercial ecosystem [6]. - There is a focus on attracting innovative and sustainable businesses that can contribute to the area's long-term growth [6]. - The overarching goal is to transform Sun Wen West Road into a dynamic urban commercial hub while preserving its cultural heritage [6].