Group 1 - The LABUBU themed pop-up event in Guangzhou has sparked a consumer frenzy, highlighting the city's vibrant consumption potential as it aims to become an international consumption center [1] - Fans are willing to spend significantly on merchandise, with some spending up to 5000 yuan, indicating strong demand for popular IPs [1] - The "siphon effect" of the IP economy is evident as more pop-up events and cultural festivals, such as the upcoming third Anime Carnival at Zhengjia Plaza, are being organized to attract consumers [1][2] Group 2 - The Anime Carnival is positioned as a platform for youth culture, aiming to inspire creativity and showcase Guangzhou's open and inclusive spirit through popular IPs [2] - Upcoming events, including the "Doraemon & FRIENDS" touring exhibition at K11, reflect the growing integration of local and international IPs into the city's cultural landscape [2] - The "New Eight Scenic Spots of Consumption" initiative launched in January aims to promote the development of the IP economy, focusing on various entertainment sectors including gaming and animation [3]
LABUBU主题快闪活动举行 IP经济释放广州消费新活力
Guang Zhou Ri Bao·2025-06-13 19:16