东北夏季游持续升温三省联动共绘“季季红”

Core Viewpoint - The 2025 Liaoning Province High-Quality Cultural, Sports, and Tourism Integration Development Conference highlights the commitment to promoting high-quality development in the cultural and tourism sectors in Northeast China, particularly focusing on summer tourism opportunities [1][4]. Group 1: Summer Tourism Development - Northeast China is leveraging its cool summer climate and rich cultural resources to enhance summer tourism, aiming to develop diverse tourism products and unique summer travel brands [1][2]. - The popularity of early markets, such as the Xiaohayian Morning Market, has attracted many tourists, especially from southern regions, showcasing the vibrant summer tourism scene [2][3]. Group 2: Regional Initiatives - Various provinces, including Heilongjiang and Liaoning, are launching summer tourism campaigns featuring unique cultural and recreational activities, such as music festivals and food events, to attract visitors [3][4]. - Liaoning Province reported significant growth in tourism metrics, with 650 million visitors and a revenue of 632.52 billion yuan in 2024, reflecting a year-on-year increase of 28.1% and 25.9% respectively [4]. Group 3: Collaborative Efforts - The three northeastern provinces are collaborating to enhance the tourism industry through joint initiatives, including the promotion of winter sports and the establishment of a regional tourism brand focused on summer vacations [5][6]. - The establishment of a long-term cooperation mechanism among the provinces aims to maximize resource utilization and improve the overall competitiveness of the regional tourism market [5][6].