马明龙调研推进文旅产业发展时强调 更大力度促进文体旅商融合共兴 以人文经济激活高质量发展新动能

Core Insights - The article emphasizes the importance of the cultural tourism industry as a pillar for economic development, highlighting the need for integration across various sectors such as culture, sports, tourism, and commerce [1][2] - The focus is on enhancing product offerings and capturing new market opportunities to drive high-quality development through cultural and economic synergy [1] Group 1: Industry Development - The cultural tourism market is evolving rapidly, necessitating a keen awareness of new trends and opportunities to innovate and expand the industry [1][2] - The integration of "culture + sports + tourism + commerce" is essential to transform visitor engagement into economic benefits, fostering emotional connections and cultural identity [2] Group 2: Strategic Initiatives - There is a call to improve the overall visitor experience by enhancing infrastructure and services, ensuring that tourists feel compelled to stay longer [2] - The article stresses the importance of preserving and utilizing historical sites and cultural heritage to create a unique urban identity for Zhenjiang [2] Group 3: Community Engagement - The article highlights the need for collective responsibility in promoting Zhenjiang's image as a cultural tourism destination, emphasizing both quality service and infrastructure improvements [2] - It mentions ongoing efforts to enhance event management, such as the Jiangsu Province City Football League, to maintain enthusiasm among fans and promote the city's image [2]