海南：非遗“烟火气”激发文旅新活力

Core Viewpoint - Hainan is actively promoting the protection and innovative development of intangible cultural heritage (ICH), particularly focusing on the traditional craftsmanship of the Li ethnic group, which has gained international recognition and is being integrated into the local economy and tourism [3][4][5]. Group 1: Protection and Development of Intangible Cultural Heritage - Hainan has established a comprehensive framework for the protection of ICH, with 32 national-level ICH projects, 103 provincial-level projects, and 398 municipal-level projects [3]. - The Li brocade weaving technique, recognized as a "living fossil" of the textile industry, has seen its number of practitioners grow from under 1,000 in 2009 to nearly 20,000 today due to ongoing protection efforts [5]. - The inclusion of Li brocade in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on December 5, 2024, marks a significant milestone for Hainan's ICH protection efforts [5]. Group 2: Economic Impact and Industrialization - The "Old Dad Tea" culture in Hainan has led to the establishment of over 4,000 tea shops, generating an annual sales revenue of approximately 10 billion yuan and creating over 50,000 jobs [7]. - The sales revenue from Hainan's agarwood industry surpassed 200 million yuan in 2023, supported by 145 agarwood enterprises, showcasing a complete industrial chain from cultivation to sales [7]. - Various local food brands, such as Lingao roasted suckling pig and Fushan coffee, are emerging as new economic drivers, transforming culinary heritage into economic opportunities [7]. Group 3: Integration with Tourism - Hainan's cultural tourism sector is thriving, with attractions like the Betel Nut Valley showcasing over 10 ICH elements and receiving millions of visitors annually [9]. - The integration of ICH with tourism is exemplified by initiatives in various regions, such as pottery exhibitions and performances in the Baotu Village, enhancing visitor engagement and experience [10]. - The provincial government has developed a comprehensive plan for the integration of ICH and tourism, aiming to create demonstration projects like the Qilou ICH Art Museum and the Nanshan International ICH Center [10][11].