P&G(US:PG) Guang Zhou Ri Bao·2025-06-14 03:45Core Insights - The fabric care industry is focusing on high-quality development and innovation, as highlighted by the recent forum and the launch of new laundry liquid products by Procter & Gamble's brands Tide, Ariel, and Downy [1][4] Industry Trends - The laundry market is currently facing a "low-quality competition" issue, where some companies reduce costs by lowering the total active ingredients in their products, negatively impacting consumer experience [2] - Consumers often need to use multiple products to achieve satisfactory cleaning results, indicating a demand for more effective solutions [2] Technological Innovations - Procter & Gamble has established the Global Fabric Care Research Institute to drive technological breakthroughs in fabric care, focusing on four key areas: stain removal, antibacterial cleaning, long-lasting fragrance, and environmental sustainability [3] - The newly launched laundry liquid features advanced non-Newtonian fluid technology, allowing for stable coexistence of various cleaning and fabric care components, marking a shift towards "no pre-treatment" cleaning solutions [4] Quality Standards and Industry Collaboration - The industry association emphasizes the need to establish clear standards for quality laundry products and to promote a return to quality competition within the industry [2] - The forum included discussions on optimizing supply and demand, enhancing technological innovation, and upgrading industry standards, with a new mandatory national standard for laundry products expected to be released this year [5]